#Brand marketing

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#brand-marketing

Nike's new Wemby logo is out of this world

Nike teases new logo for partnership with NBA player Victor Wembanyama using a crop circle and an alien theme.
The new logo and upcoming Nike GT Hustle 2 'Alien' sneakers are connected to Wembanyama's nickname and unique design elements.

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.

The rise of the micro-influencer on social media

Micro-influencers reshape brand-consumer relationships through authenticity and trust, becoming vital in the influencer marketing landscape.

TikTok Will Have Ads Featuring AI-Generated Versions of Real People

TikTok introduces AI-generated avatars for ads, enhancing brand marketing with language customization and human touch.

The Biggest AI Ad Snafus of 2024 So Far

Brands are struggling to connect with consumers through AI-driven marketing efforts, often missing emotional resonance.

Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing

Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.

Nike's new Wemby logo is out of this world

Nike teases new logo for partnership with NBA player Victor Wembanyama using a crop circle and an alien theme.
The new logo and upcoming Nike GT Hustle 2 'Alien' sneakers are connected to Wembanyama's nickname and unique design elements.

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.

The rise of the micro-influencer on social media

Micro-influencers reshape brand-consumer relationships through authenticity and trust, becoming vital in the influencer marketing landscape.

TikTok Will Have Ads Featuring AI-Generated Versions of Real People

TikTok introduces AI-generated avatars for ads, enhancing brand marketing with language customization and human touch.

The Biggest AI Ad Snafus of 2024 So Far

Brands are struggling to connect with consumers through AI-driven marketing efforts, often missing emotional resonance.

Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing

Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.
morebrand-marketing

The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days

Fashion companies are shifting their focus from performance marketing to brand marketing due to factors like cost and data privacy regulations.
71% of fashion executives plan to increase brand marketing spend in 2024, marking a significant shift in priorities.
#brand marketing

Asos plans to spend its extra 30m marketing pot doing 'cooler' work

Asos opens its first-ever pop-up store as part of a marketing shift to revive the brand
The company is investing £30m in brand marketing to rebuild its struggling image

Research Briefing: TikTok tops brands' holiday wishlist

More brands are investing in TikTok for their holiday marketing efforts.
39% of brand and retailer pros invest a lot in creating original content for TikTok.

Asos plans to spend its extra 30m marketing pot doing 'cooler' work

Asos opens its first-ever pop-up store as part of a marketing shift to revive the brand
The company is investing £30m in brand marketing to rebuild its struggling image

Research Briefing: TikTok tops brands' holiday wishlist

More brands are investing in TikTok for their holiday marketing efforts.
39% of brand and retailer pros invest a lot in creating original content for TikTok.
morebrand marketing
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